On this page you will find:

  • Company Profile
  • Mission
  • Partners
  • Current Tenders
  • Restaurant Distribution
  • CSR & Sustainability
  • Follow us on Social Media
  • Internship at Concealed Wines


Concealed Wines is an established importer of wine and spirit products, active in Sweden, Finland and Norway. Our company works with excellent producers all over the world. Together with them we supply our markets with an excellent range of beer, wine and spirit products. Our priority clients on the basis of volumes are Systembolaget, ALKO and Vinmonopolet. An important activity apart from off-trade distribution is selling wines and alcohol beverages directly to restaurants. Today Concealed Wines sells to restaurants and bars in Sweden.


Concealed Wines today is an established importer in all the three markets with a portfolio of over 60 brands listed in the different markets. Our mission is to continue and grow. Coupled with our suppliers we want to become a leading player on the Scandinavian market.


We always look out for partners that are eager to get into the Scandinavian markets. Our intentions working with them are always to work on a  long term basis. With these intentions we see that both sides together have to engage themselves to succeed in sales and establishing brand recognition on the Scandinavian markets.

In other words we do believe that a good collaboration in between supplier and importer is crucial in order to succeed in our markets.


Concealed Wines is always happy to present its market requirements. Indeed this information on all the markets can be found on our Current Tender page. The page is classified on the basis of country and product category. Read more about current tender opportunities on below link:

To read the summary of the tenders visit our blog page.

» See current Monopoly tenders


An important activity apart from off-trade distribution is sales of alcoholic beverages directly to restaurants. Today Concealed Wines sells to restaurants and bars in Sweden.

The main focus is on greater Stockholm, Göteborg and Malmö. Since establishment of our business in 2008, our company has been dealing with restaurants. However in 2016 Concealed Wines took a decision to become a full-house player to restaurants rather than to take a position as a niche provider.


CSR to us means a sustainable business development with a balance between economic growth, social as well as environmental responsibility. For us at Concealed Wines CSR comprises of human rights, safety of employees, sustainability within production, transport and sales, social responsibility as well as promoting the concept of moderate alcohol consumption.

As a supplier to the Nordic monopolies we support and participate actively in their CSR-initiative based on BSCI.

» Read more about our CSR-work


Some philosopher had said it correct “Content is Fire & Social Media is gasoline”. Our enterprise has suppliers worldwide. We always attempt to pass on the understanding of market demand to all our suppliers who have been selling their products in the scandinavian market. And who are looking forward to sell their products in the market. Therefore follow us on Facebook LinkedIn and Twitter to get recent updates.


By doing an internship at Concealed Wines, you will gain practical experience from real work in wine business. You will also get an idea how a entrepreneurial driven company develops new business with fast growth. Concealed Wines have every year a big number of applicants. Therefore, if you are interested, be kind to invest time in your initial email approach since competition is very high.

» Read more about internship opportunities


For meeting attendance in our office, please respect our dresscode Schedule.

» Dresscode instructions


» To Read about the monopoly system, click here

To find out more about Concealed Wines and what we can offer you as our partner, please click on the links to the right.