About us:

Concealed Wines is an established importer of wine and spirit products, while we are active in Sweden, Finland and Norway. Our company works with excellent producers all over the world. Together suppling our markets with an excellent range of beer, wine and spirit products. Our priority clients on the basis of volumes are Systembolaget, ALKO and Vinmonopolet.

Congratulations to Ebba

Congratulations to Ebba

Today we are all extra proud of our colleague Ebba Heeroma , who recently received her sommelier diploma from Vinkällan, the Scandinavian Wine Academy! Thanks to her excellent skills and great results during the education. Ebba is not the first top sommelier in Concealed Wines. Last year it was Emma Bill who got her Sommelier diploma. And not to forget – by the time Simon Källquist graduated with top results from his education in 2003 he was the youngest sommelier

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Current Tenders Announced for Systembolaget (All categories)

Current Tenders Announced for Systembolaget (All categories)

The tenders for Systembolaget have been announced, these tenders are classified on the basis of each country, we as Concealed wines would like to present you each tender. These tenders would be launched in the market in the first half of 2020. The deadline of written offers are mentioned on the tender links. Please follow the links to get the detailed tender for each country. We summarise these tenders to provide our suppliers with an easy access to the information.

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Guest lecturer at Geisenheim Univeristy

Guest lecturer at Geisenheim Univeristy

Last week I was down at Geisenheim Univeristy and hold a Guest lecture for students doing a Bachelor in International Wine Business. I Think Prof. Dr. Jon Hanf and Manuela Ortner for the invitation to help out and speak about the Swedish market and the role for the importer in this given market. It was a pleasure to meet with very ambitious students studying the international program at the Geisenheim University and discuss our markets but also hear thoughts students

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New Purchase plans for ALKO and Vinmonopolet have been announced.

New Purchase plans for ALKO and Vinmonopolet have been announced.

This week ALKO and Vinmonopolet published their new launch plans for all products that will be launched in the monopoly stores in Finland and Norway during the first half of 2020. We are excited to have so many new potential products to work on in the coming six months. If you are interested in seeing the new tenders, please have a look at the following link: To see the tender page, click here….. Here you will be able to find

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Systembolaget report 2018

Systembolaget report 2018

Systembolaget very recently announced a good summary of 2018, see below details. Have a look at it in order to get a Quick update about the market, the Swedish consumption as well as Systembolaget progress and performance as organization. Systembolaget recently launched its new purchase plan. We expect later in this month that both ALKO and Vinmonopolet will launch new purchase plans as well. Best regards/ Calle

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Update Concealed Wines – Spring 2019

In Sweden spring has come and our team start to eat outside for lunch! For time being our team are a bit smaller since three in our team are home for Maternity leave. All home also now have small Babies and me and the rest of the team in office look forward to see them all soon in office. Now focus on Work and new opportunities. For time being Systembolaget has launched a new purchase plan for coming year. We

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Systembolaget launchplan 2019 second half

Earlier today Systembolaget published a new launch plan with all products that will be listed during the second half of 2019. At this stage the information we receive from Systembolaget is quite basic. It is just to give us an idea of the type of wine that they are looking for. The full tender requirements will then be published in January (for the September launched) and March (for the December launches). We would invite you to have a look at

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New Systembolaget Tender announcement

New Systembolaget Tender announcement

Today Systembolaget announced new tenders for wine, beer and spirit Products. The announcement include tenders with launch date in the stores in June 2019.   On our website below Section current tenders you can read more about each specific Product request.   In November we will have new purchase plans from all our Three markets. If you want to be updated about all announcements, please drop us an email or chat with us online.   Best regards   Calle

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Winetourism.com

Winetourism.com

Concealed Wines has invested in a new exciting project called Winetourism.com that has recently launched its webpage. This is a booking platform for wine lovers. The aim is to make it the best guide for wine tourism. It is an added value for the wine tourist in the sense that we facilitate booking various exciting wine activities during their travels and at the same time help the wine producers bring tourists to their wineries. Winetoursim.com makes it simple for the

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Concealed Wines goes to Piedmont

Concealed Wines goes to Piedmont

About a week ago we all packed our bags here at Concealed Wines and went on our yearly conference; this year to Piedmont. I think we can all agree that Piedmont delivered on so many different levels. Once we landed in Milan we checked out our rented mini-buss and drove off to our first producer visit: Grimaldi In four generations the Grimaldi family has planted grapes in Diano d’Alba. Here you will find: Barolo, Barbaresco, Nebbiolo d’Alba, Dolcetto di Diano

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