About us:

Concealed Wines is an established importer of wine and spirit products, while we are active in Sweden, Finland and Norway. Our company works with excellent producers all over the world. Together suppling our markets with an excellent range of beer, wine and spirit products. Our priority clients on the basis of volumes are Systembolaget, ALKO and Vinmonopolet.

New Purchase plan announced for Systembolaget- Upcoming Tenders

New Purchase plan announced for Systembolaget- Upcoming Tenders

This morning Systembolaget has announced the new purchase plan for the year 2020, these tenders are for all product types- Wine, Beer, Spirits, and Cider. The opening dates of the tender will be in January and March where the final requirements will be published. We as Concealed wines would like to present you to these tenders. The products for these tenders would be launched in the market in different months during 2020 and 2021. The deadline for written offers is

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Amfori – BSCI

Amfori - BSCI

As a licensed supplier to Systembolaget, we have to follow a certain code of conduct when it comes to our CSR Work. The program is called Amfori BSCI and on link https://www.amfori.org you will find more details about it. It is also our responsibility to inform next steps in value chain about this program. For producers active in our market it make sense to have an understanding about this program and what Concealed Wines and our partner Systembolaget ask from

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A-classified tenders – Systembolaget- Sweden

A-classified tenders - Systembolaget- Sweden

Greetings from Stockholm! Here we have some very interesting and important information and details about A-classified tenders for the Swedish market. What is an A-classified tender and how is it different from other tenders? Systembolaget has another category of tenders which are called A-classified tenders. These are different from the general tenders. The main differences are- In general tenders the only paperwork that we ask you to fill in a tender form. Then our purchase team revises and prepares the

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Congratulations to Ebba

Congratulations to Ebba

Today we are all extra proud of our colleague Ebba Heeroma , who recently received her sommelier diploma from Vinkällan, the Scandinavian Wine Academy! Thanks to her excellent skills and great results during the education. Ebba is not the first top sommelier in Concealed Wines. Last year it was Emma Bill who got her Sommelier diploma. And not to forget – by the time Simon Källquist graduated with top results from his education in 2003 he was the youngest sommelier

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Current Tenders Announced for Systembolaget (All categories)

Current Tenders Announced for Systembolaget (All categories)

The tenders for Systembolaget have been announced, these tenders are classified on the basis of each country, we as Concealed wines would like to present you each tender. These tenders would be launched in the market in the first half of 2020. The deadline of written offers are mentioned on the tender links. Please follow the links to get the detailed tender for each country. We summarise these tenders to provide our suppliers with an easy access to the information.

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Guest lecturer at Geisenheim Univeristy

Guest lecturer at Geisenheim Univeristy

Last week I was down at Geisenheim Univeristy and hold a Guest lecture for students doing a Bachelor in International Wine Business. I Think Prof. Dr. Jon Hanf and Manuela Ortner for the invitation to help out and speak about the Swedish market and the role for the importer in this given market. It was a pleasure to meet with very ambitious students studying the international program at the Geisenheim University and discuss our markets but also hear thoughts students

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New Purchase plans for ALKO and Vinmonopolet have been announced.

New Purchase plans for ALKO and Vinmonopolet have been announced.

This week ALKO and Vinmonopolet published their new launch plans for all products that will be launched in the monopoly stores in Finland and Norway during the first half of 2020. We are excited to have so many new potential products to work on in the coming six months. If you are interested in seeing the new tenders, please have a look at the following link: To see the tender page, click here….. Here you will be able to find

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Systembolaget report 2018

Systembolaget report 2018

Systembolaget very recently announced a good summary of 2018, see below details. Have a look at it in order to get a Quick update about the market, the Swedish consumption as well as Systembolaget progress and performance as organization. Systembolaget recently launched its new purchase plan. We expect later in this month that both ALKO and Vinmonopolet will launch new purchase plans as well. Best regards/ Calle

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Update Concealed Wines – Spring 2019

In Sweden spring has come and our team start to eat outside for lunch! For time being our team are a bit smaller since three in our team are home for Maternity leave. All home also now have small Babies and me and the rest of the team in office look forward to see them all soon in office. Now focus on Work and new opportunities. For time being Systembolaget has launched a new purchase plan for coming year. We

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Systembolaget launchplan 2019 second half

Earlier today Systembolaget published a new launch plan with all products that will be listed during the second half of 2019. At this stage the information we receive from Systembolaget is quite basic. It is just to give us an idea of the type of wine that they are looking for. The full tender requirements will then be published in January (for the September launched) and March (for the December launches). We would invite you to have a look at

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