About us:

Concealed Wines is an established importer of wine and spirit products, while we are active in Sweden, Finland and Norway. Our company works with excellent producers all over the world. Together suppling our markets with an excellent range of beer, wine and spirit products. Our priority clients on the basis of volumes are Systembolaget, ALKO and Vinmonopolet.

Tutorial – Our new website

Tutorial - Our new website

I’ve put together a short tutorial where you find information about current tender projects. Notice that you can also find information about tender projects via main menu. The page with current tenders present different projects competing on distribution in Sweden, Finland and Norway via monopoly distributors like Systembolaget, ALKO and Vinmonopolet. Best regards/ Calle

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Concealed Wines – Market insight letter

Concealed Wines - Market insight letter

Below comes a copy of our latest newsletter about how our business progress as well as other relevant information about our markets. We currently improve our online existence During the last months, we have changed our websites. From now on we only use .com page for B2B communication, while we have .se, .fi and .no directed to our consumer communication. We are very happy with the new “look and feel” of our new websites and so far very good response

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Spring is in the Air….

Spring is in the Air….

This week was the first week we started to get that real spring feeling in Stockholm. All of a sudden everyone is smiling and in a good mood! The official date when the cafes and bars are allowed to open up outside is April 1st, although it still snowed the first few days, people are now getting ready for the summer and finally enjoying a glass of rosé outside in the sun! Here at Concealed Wines, Emma and I are

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Concealed Wines enjoy Vinitaly – 2015

Concealed Wines enjoy Vinitaly – 2015

During previous week Calle and Simon attended Vinitaly. As every year, first evening we dedicate to the city of Verona, having a couple of drinks and some good food. As you see on image, we also had the pleasure this year to listen to Soave Orchestra, and small talk a bit with some new Italian friends.   Vinitaly is one of the greatest event during the spring. It is a great time to meet up with our partners in Italy,

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ProWein

ProWein

Earlier this week Simon, Calle, Emma and I packed our bags and went off to ProWein in Dusseldorf for four days. We all had an intense but very successful few days away. We had the opportunity to meet with many of the producers we are currently working with, as well as the chance to meet some new producers with promising products and exciting projects. This year there were 4,830 exhibitors from 47 countries at the fair – so you can imagine it

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New office – Simon worked hard this weekend

New office – Simon worked hard this weekend

During the weekend Simon decided to turn our small wine cellar to new office space. He spent all Saturday painting and building a nice table, in order to update the office a bit. The room is not that big, however it will work perfectly fine as a phone call room, in order to not disturb the colleagues working hard in the open space part of the office. As a colleague I very much appreciate Simon’s engagement in Concealed Wines office

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Our first beer soon in Systembolaget stores

Our first beer soon in Systembolaget stores

In April Concealed Wines we will launch its first beer product. It is a listing in the Exclusive assortment, going out to about 40 stores, a fixed purchase of about 2.400 bottles. The beer is from Netherlands from our producer called Jopen. We work together with a very nice guy called Erwin Klijn, whom has done a great job already in order to push his product to us as well as our clients. This beer called Jopen Koyt, “a reddish-brown

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Alcohol Tax increase in the Swedish market

Alcohol Tax increase in the Swedish market

Alcohol tax was increased 23,08 SEK to 25,17 SEK per Litre of wine (Alc. Vol. in between 8,5 – 15,5%). Due to this tax increase we as well as many other importers had to adjust pricing from January 2015. You will also notice this on new tender requests, and our pricing that it is slightly lower ex cellar price wise. Due to that the SEK is getting more and more weaken against Euro and Dollar, we will probably see price

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Wine fairs we plan to attend

Wine fairs we plan to attend

During coming weeks Concealed Wines will attend most of the wine fairs taking place in Europe next coming 6 months. Below comes a list of the exhibitions we have scheduled this far: SISAB, Portugal – March Prowein, Germany – March Vinitaly, Italy – March Fenavin, Spain – May Vinexpo, France – June If you are interested to meet with our team at any of these events, please do not hesitate to email us at  . Please however notice that we

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