About us:

Concealed Wines is an established importer of wine and spirit products, while we are active in Sweden, Finland and Norway. Our company works with excellent producers all over the world. Together suppling our markets with an excellent range of beer, wine and spirit products. Our priority clients on the basis of volumes are Systembolaget, ALKO and Vinmonopolet.

New office – Simon worked hard this weekend

New office – Simon worked hard this weekend

During the weekend Simon decided to turn our small wine cellar to new office space. He spent all Saturday painting and building a nice table, in order to update the office a bit. The room is not that big, however it will work perfectly fine as a phone call room, in order to not disturb the colleagues working hard in the open space part of the office. As a colleague I very much appreciate Simon’s engagement in Concealed Wines office

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Our first beer soon in Systembolaget stores

Our first beer soon in Systembolaget stores

In April Concealed Wines we will launch its first beer product. It is a listing in the Exclusive assortment, going out to about 40 stores, a fixed purchase of about 2.400 bottles. The beer is from Netherlands from our producer called Jopen. We work together with a very nice guy called Erwin Klijn, whom has done a great job already in order to push his product to us as well as our clients. This beer called Jopen Koyt, “a reddish-brown

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Alcohol Tax increase in the Swedish market

Alcohol Tax increase in the Swedish market

Alcohol tax was increased 23,08 SEK to 25,17 SEK per Litre of wine (Alc. Vol. in between 8,5 – 15,5%). Due to this tax increase we as well as many other importers had to adjust pricing from January 2015. You will also notice this on new tender requests, and our pricing that it is slightly lower ex cellar price wise. Due to that the SEK is getting more and more weaken against Euro and Dollar, we will probably see price

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Wine fairs we plan to attend

Wine fairs we plan to attend

During coming weeks Concealed Wines will attend most of the wine fairs taking place in Europe next coming 6 months. Below comes a list of the exhibitions we have scheduled this far: SISAB, Portugal – March Prowein, Germany – March Vinitaly, Italy – March Fenavin, Spain – May Vinexpo, France – June If you are interested to meet with our team at any of these events, please do not hesitate to email us at  . Please however notice that we

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Happy 2015

Happy 2015

We are now back in office at Concealed Wines. Simon has been in Philippines, Ebba in Switzerland, Emma in South America and me and Malin up in North of Sweden. Stina had to stay in Stokcholm . We do look forward to 2015, after an excellent 2014. In 2015, Concealed Wines expect to continue grow, and also start to launch some beer and spirit products in all 3 markets.

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Christmas time

Christmas time

Concealed Wines start to prepare for Christmas time. We hope to see some snow coming shortly, since it is still no snow in Stockholm. While Calle is going up north, Emma, Ebba and Simon plan to go to south, obviously prefer sunshine rather than snow conditions. I hope for some snow coming to Stockholm, in order to practice cross-skiing and other snow related outdoors activities. We do hope that all of you will have a very nice Christmas and a

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Chinese market – Our friends Bob and Dennis

Chinese market – Our friends Bob and Dennis

Earlier this month, me and Simon visited Prowein Shanghai. The reason for the trip was to meet up with our friends Bob and Dennis also in the wine business, active in the Chinese market. The purpose of the trip was to improve our understanding how the Chinese market works. We had a good time with our friends, and we hope in the future, that we can be active somehow in this market, however we still try to figure out how.

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