New Purchase plan announced for Systembolaget- Upcoming Tenders

New Purchase plan announced for Systembolaget- Upcoming Tenders

This morning Systembolaget has announced the new purchase plan for the year 2020, these tenders are for all product types- Wine, Beer, Spirits, and Cider. The opening dates of the tender will be in January and March where the final requirements will be published. We as Concealed wines would like to present you to these tenders. The products for these tenders would be launched in the market in different months during 2020 and 2021. The deadline for written offers is

Read more

A-classified tenders – Systembolaget- Sweden

A-classified tenders - Systembolaget- Sweden

Greetings from Stockholm! Here we have some very interesting and important information and details about A-classified tenders for the Swedish market. What is an A-classified tender and how is it different from other tenders? Systembolaget has another category of tenders which are called A-classified tenders. These are different from the general tenders. The main differences are- In general tenders the only paperwork that we ask you to fill in a tender form. Then our purchase team revises and prepares the

Read more

Congratulations to Ebba

Congratulations to Ebba

Today we are all extra proud of our colleague Ebba Heeroma , who recently received her sommelier diploma from Vinkällan, the Scandinavian Wine Academy! Thanks to her excellent skills and great results during the education. Ebba is not the first top sommelier in Concealed Wines. Last year it was Emma Bill who got her Sommelier diploma. And not to forget – by the time Simon Källquist graduated with top results from his education in 2003 he was the youngest sommelier

Read more

Current Tenders Announced for Systembolaget (All categories)

Current Tenders Announced for Systembolaget (All categories)

The tenders for Systembolaget have been announced, these tenders are classified on the basis of each country, we as Concealed wines would like to present you each tender. These tenders would be launched in the market in the first half of 2020. The deadline of written offers are mentioned on the tender links. Please follow the links to get the detailed tender for each country. We summarise these tenders to provide our suppliers with an easy access to the information.

Read more

New Purchase plans for ALKO and Vinmonopolet have been announced.

New Purchase plans for ALKO and Vinmonopolet have been announced.

This week ALKO and Vinmonopolet published their new launch plans for all products that will be launched in the monopoly stores in Finland and Norway during the first half of 2020. We are excited to have so many new potential products to work on in the coming six months. If you are interested in seeing the new tenders, please have a look at the following link: To see the tender page, click here….. Here you will be able to find

Read more

Systembolaget report 2018

Systembolaget report 2018

Systembolaget very recently announced a good summary of 2018, see below details. Have a look at it in order to get a Quick update about the market, the Swedish consumption as well as Systembolaget progress and performance as organization. Systembolaget recently launched its new purchase plan. We expect later in this month that both ALKO and Vinmonopolet will launch new purchase plans as well. Best regards/ Calle

Read more

Update Concealed Wines – Spring 2019

In Sweden spring has come and our team start to eat outside for lunch! For time being our team are a bit smaller since three in our team are home for Maternity leave. All home also now have small Babies and me and the rest of the team in office look forward to see them all soon in office. Now focus on Work and new opportunities. For time being Systembolaget has launched a new purchase plan for coming year. We

Read more

Tasting day in our office

Tasting day in our office

About the tasting day Monday 29th, 2018 – Our partners’ restaurants were invited to our office to discover our French range of wines. Indeed, we have organized an event in order to present many of our French wines. Bordeaux, Bourgogne, Champagne, several regions were present. That event was organized by Concealed Wines team. Calle, Cecilia, and Alexandra (sales Ho.Re.Ca team), Emma (market purchase team ), Florence and Lola (our French interns) were present to animate the event. Moreover, we had

Read more

The power of Social Media

The power of Social Media

An early phase of social media:  There was a time when the internet was just beginning to gain a foothold in our culture, forward-thinking businesses established their online presence in a world where they had a high degree of control over their message. Interactivity and conversations were limited to putting an email link or a contact form on a website:  comment systems, feedback, and reviews were nearly nonexistent, and “going viral” meant just emails with subject lines like “Fwd: Fwd:

Read more

Akshat- Our new Intern in Purchase and Marketing

Akshat- Our new Intern in Purchase and Marketing

Akshat Rekhi is currently studying International Wine Business at Geisenheim University, Germany. He has recently joined our team from the 1st of November, 2018. He comes from India. He has previously studied B.Sc in Hotel and Hospitality Administration which gave him the opportunity to work in the Ho.Re.Ca sector. He developed an interest in wine and alcohol beverage industry during his gastronomy study and from the time working at Hotel Taj Mahal Palace & Towers, Mumbai, India. He has previously worked

Read more