About us:

Concealed Wines is an established importer of wine and spirit products, while we are active in Sweden, Finland and Norway. Our company works with excellent producers all over the world. Together suppling our markets with an excellent range of beer, wine and spirit products. Our priority clients on the basis of volumes are Systembolaget, ALKO and Vinmonopolet.

Simon Källquist attends CapeWine fair in South Africa

Simon Källquist attends CapeWine fair in South Africa

Last week, the CapeWine fair took place in South Africa – and Simon from Concealed Wines was happy to attend the event! CapeWine is the flagship business showcase of the South African wine industry. Presented at the Cape Town International Convention Centre every three years by Wines of South Africa (WOSA), it is the most successful international wine trade show in the southern hemisphere. Simon had the opportunity to meet with a broad range of wine producers from the area, and

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Concealed Wines goes to Cabris, in southeastern France

Concealed Wines goes to Cabris, in southeastern France

A week ago, we all packed our bags and went on a company conference to Cabris in southeastern France. We had a great few days where we discussed the coming year and set many exciting goals that we are looking forward to achieving! We also had a cook off where Emma and Ebba went up against Calle and Simon and some creative and delicious courses were created. Being in France, we of course took the opportunity to try some of

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Concealed Wines launches Tuatara APA in the exclusive segment at Systembolaget

Concealed Wines launches Tuatara APA in the exclusive segment at Systembolaget

In New Zealand, it took until the end of the 90’s for the beer revolution to get started – but once it got going there were new breweries opening every now and then. One of the many breweries started in Carl Vastas’ garden in the hills of Waikanae. Carl is an engineer with the palate of a wine critic. Quickly Carl had created a superb range of ales, porters and pilsners for his friends under the name Tuatara. In recent

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Concealed Wines runs ’Bellmanstafetten’ in Stockholm

Concealed Wines runs ’Bellmanstafetten’ in Stockholm

Yesterday we put on our running shoes and best mood and ran the ‘Bellmanstafetten’ (Sweden’s largest relay race). It was a fun team building event where each runner ran a distance of 5 km (25 km in total). We were all really happy that we reached our goal of under 30 minutes per distance! This year there were over 4,000 teams and 20,000 runners. We then got to enjoy a delicious pic-nick in the nice Swedish summer evening. We will

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Summer-time at Concealed Wines

Summer-time at Concealed Wines

Currently we have summer-time in Sweden and people are on and off at work. I motivated myself to do a small improvement on the website, adding a page about price structure for our markets. It is a table that outline calculation from ex works price to the shelf price.  The page is not yet done, at this stage it only cover pricing explanation for Sweden (Systembolaget) and wine as product segment. Shortly we will add information for the other 2

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Simon Källquist and Calle Nilsson at wine fair VINEXPO in Bordeaux 2015

Simon Källquist and Calle Nilsson at wine fair VINEXPO in Bordeaux 2015

The famous wine fair VINEXPO took place in Bordeaux this year in mid-June. There were 2350 exhibitors from 42 countries, and professionals arriving from 151 countries – a new record for VINEXPO! The fair is clearly the hub for international wine and spirits business, and Concealed Wines of course had two of our own there: Simon and Calle. They both had a busy few days meeting new and old contacts, and were both happy that the fair did not take

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Concealed Wines look out for a new team member

Concealed Wines look out for a new team member

Currently Concealed Wines grow faster than ever. We therefore need to employ a new member to our team. We look out for a Swedish speaking person that will be in charge of accounting and administration tasks. See attachment: JuniorEkonom_ConcealedWines If you have any interest or any of your friends, please drop us an email. And not least, happy summer-time. Regards Calle

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Emma Bill visits Inverse Trade Mission to La Rioja

Emma Bill visits Inverse Trade Mission to La Rioja

Between the 3-5 of June I had the opportunity to visit the Inverse Trade Mission to La Rioja, which was held in the capital of the region, Logroño. After a missed plane due to storm, meeting Keanu Reeves and spending an extra night in Amsterdam I finally arrived to the fair where I had the pleasure to meet various fine Rioja producers. I got to try their different wines, from traditional crianzas,  Old Vines Graciano to modern wines based on

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Systembolaget (Sweden) Publishes New Purchase Plan for March 2016

Systembolaget (Sweden) Publishes New Purchase Plan for March 2016

Today Systembolaget announced its launch plan for all new products that are to be launched in March 2016. The launch plan is as usual divided up into two different deadline periods. One for the new world, spirits, beer and cider and a second one for the old world. The first deadline coming up is on July 24th and the second deadline is on August 21st. There are some very exciting tenders that have been published for this round, and we

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