About us:

Concealed Wines is an established importer of wine and spirit products, while we are active in Sweden, Finland and Norway. Our company works with excellent producers all over the world. Together suppling our markets with an excellent range of beer, wine and spirit products. Our priority clients on the basis of volumes are Systembolaget, ALKO and Vinmonopolet.

Stockholm beer and whisky festival with Tuatara

Stockholm beer and whisky festival with Tuatara

This year Stockholm’s beer and whisky festival is celebrating 25 years and Concealed Wines was there together with Tuatara. Tuatara shared a booth with NKB (Nordic Kiwi Brewers) where they were serving Tuataras APA (Aotearoa Pale Ale) also available at Systembolaget (click here for more information), Sauvinova (Single Hop Pale Ale) and Cone Head (Air Hopped IPA). This year the fair hit a new record with 37,100 beer lovers from all over the world! Did you know that New Zealand

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New Exclusive launch at Systembolaget: Uerige DoppelSticke

New Exclusive launch at Systembolaget: Uerige DoppelSticke

Today is an extra special day for us here at Concealed Wines because we are launching our very first German beer at Systembolaget. The brewery UERIGE Obergärige Hausbrauerei GmbH is launching its Uerige DoppelSticke in the exclusive segment at Systembolaget. This beer is brewed in the old town of Dusseldorf in Germany where the brewery was founded in 1862 by Wilhelm Cürten. The name ‘Uerige’ (which means ‘bad temper’ in a Dusseldorf dialect) comes from the local customers who thought

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Tuatara & NKB Tap Takeover at Brew Dog in Stockholm

Tuatara & NKB Tap Takeover at Brew Dog in Stockholm

Tuatara is in town for the beer and whisky festival in Stockholm, and while here they have also had a tap takeover at the popular pub Brew Dog on Kungsholmen in Stockholm. Tuatara has partnered up with NKB (Nordic Kiwi Brewers) and brewed a Sour IPA beer called Hokitika Hootch. The Brew Dog pub takes in guest brewers from time to time and yesterday they had a New Zealand theme serving the Hokitika Hootch as well as Tuatara’s APA (available

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New Tenders announced by Systembolaget

New Tenders announced by Systembolaget

Today Systembolaget announced new tenders. Below is a summary of the announcement, and you can read more on our web. Notice that you can now also easily print from web in a user friendly format. Summary per country_September 2016_Launch June 2017 If you have questions or concerns, do not hesitate to drop us a message via our chat, skype or email. Take care. / Calle

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Concealed Wines goes to Cabris, France

Concealed Wines goes to Cabris, France

Last week we all packed our bags and went off to beautiful Cabris in the south of France for our yearly conference. We were able to look back at the previous year and look ahead to the coming year and set some exciting new goals that we are looking forward to achieving! When in France, we of course also took the time to enjoy some delicious food and beautiful wines that the country has to offer. All in all, we

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Emma visits ALKO stores in Helsinki, Finland

Emma visits ALKO stores in Helsinki, Finland

The past week I had the pleasure to visit beautiful Helsinki, Finland. While enjoying some of the sunny weather I took the chance to visit some ALKO stores. There I had the chance to see several of our products, how they’re positioned and at what frequency they’re available in different stores. I also managed to get a better idea of our competitors and the current label trend in Finland. Very interesting indeed. Not least, I saw that the new vintages

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Concealed Wines launched 3 new products at Systembolaget

Concealed Wines launched 3 new products at Systembolaget

Today we are happy to share with you that this week we have launched 3 new products at systembolaget. Somdinou Blanco by Celler Coop. Gandesa. A youthful and fruity wine from Spanish DO Terra Alta. A grape blend of Grenache blanc, macadeo and viognier gives the wine a hint of spiciness and tastes of pears, peach, smokey minerals, fresh herbs and citrus. A beautiful wine to be served with fish or seafood dishes. For more information, click here. Lakefront Oktoberfest

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Welcome to our newest team member Annelie Brandt

Welcome to our newest team member Annelie Brandt

We are happy to welcome our newest team member Annelie to the Concealed Wines team. Annelie will from now on be responsible for the accounting at Concealed Wines. Annelie is not only a talented accountant but also a passionate salsa dancer; having spent many summer nights dancing away in Vasaparken in Stockholm. Annelie has a degree from Växjö University and has up until recently worked as an accountant consultant at Merisma where she was also in charge of Concealed Wines

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Concealed Wines launches new wines in the order segment at Systembolaget

Concealed Wines launches new wines in the order segment at Systembolaget

We have exciting news – there are now two new delicious wines from Italian producer Casa Vinicola Bennati in the order segment at Systembolaget. Bennati Amarone della Valpolicella The grapes for this amarone have been dried for three to four months which gives the wine its particular warm bouquet which results in hints of dried fruits and spices and is rounded off with a light touch of bitter almond. The wine has a soft, yet complex and elegant taste with

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Concealed Wines runs ’Bellmanstaffeten’ 2016

Concealed Wines runs ’Bellmanstaffeten’ 2016

We are now all back at the office after a very nice and relaxing summer. We kicked off with a team building exercise for the second year in a row and ran the ‘Bellmanstaffetten’ (Sweden’s largest relay race). Despite the weather (pouring rain) we all put on our running shoes and ran 5 km each and were happy with our performance as a team. This year there were 3700 teams (almost 20,000 runners) participating in the relay. The rain stopped

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