For many, the Scandinavian monopolies may seem obscure or even intimidating. Sweden, Norway and Finland have an unconventional system for wine retail and the process of selling wine differs from the rest of the world.

This is why we have decided to publish a series of clips that are meant to clarify and explain how these markets function. We want to make sure that you feel confident with the whole process, this includes:

An understanding of the tender system

Applying for a tender

How to maximize the chance to win a tender.

All videos are available with subtitles in English, French, and Spanish. We hope you will find these videos more engaging and dynamic than simple text.

As always, the Concealed Wines team is more than happy to get in touch with you and to discuss future possibilities.

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