Yesterday was a busy but exciting day for the Concealed Wines team. We had new tenders published by Systembolaget for the June launch. There were two different kind of tenders that were released yesterday: First of all we had the standard tenders for a ‘normal’ launch meaning the product that wins the launch will be present for a minimum of 9 months (or 12 months if organic) in a varying number of stores (depending on the market share for that particular tender. This information is always published for each tender on our website). The second round of tenders that were launched are called the ‘TSV’ tenders. This stands for: Temporary Listings based on Volume. These are tenders that are launched with a tighter deadline and the tender that wins the launch will be for a fixed volume and one-time purchase normally. These are usually for smaller volumes than the standard tenders. The other difference with the TSV tenders is that not all wines that match the tender requirements will make it to the tasting. The monopoly is very selective and only a few wines will take part in the tasting.

We would be super happy to work on both / either standard tenders or a TSV tender with you. The Concealed Wines team is here to help you and guide you through the tendering process and we are happy to answer any questions you might have.

Please have a look at the following link in order to find all new as well as other current tenders on our website. The tenders are sorted by country for wine and if you scroll down to the bottom of the page you will also find the beer, cider, and spirit tenders. Under each country category you will find all current and upcoming tenders for the Swedish, Norwegian, and Finnish market.

We hope to soon have some new and exciting projects to work on together!

Wishing you all a lovely weekend coming up,


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