We are pleased to announce the release of the Global Wine Tourism Report 2025, the most detailed study of winetourism worldwide, compiling insights from 1,310 wineries across 47 countries. I am also very proud that WineTourism.com is part of the project, and contribute with valueable insights for the wine industry.
Key Insights Include:
– Economic Impact: Wine tourism is a crucial catalyst for job creation and regional development, especially in rural areas.
– Profitability: Two-thirds of wineries report that their wine tourism business is profitable or very profitable.
– Core Experiences: Tastings, cellar visits, and vineyard tours remain at the heart of wine tourism offerings.
– Demographic Trends: Visitors are mainly 45–65, but younger travellers are gaining importance.
– Sustainability and Authenticity: These concepts are becoming central to wine tourism strategies.
– Innovation Drivers: Storytelling, wine & food, collaboration, and the use of social media are pivotal in fostering innovation within the sector.
The report highlights how wine tourism has evolved from a niche interest into a powerful agent for sustainable development, cultural exchange, and innovative marketing practices.
Explore the opportunities and challenges shaping the future of wine tourism in this comprehensive report.
The full report as well as the executive summary can be downloaded at https://lnkd.in/ds4sDpRJ
Don’t miss the presentations of the results:
🔹 Great Wine Capitals Annual Conference in Bordeaux on 6 November 2025
🔹 65th International DWV Congress in Mainz on 3 December 2025
🔹 Free webinar in January 2026 (Registration here: https://bit.ly/4npytq9).
For more information, please contact: Prof. Dr. Gergely Szolnoki – [email protected]
Persons and Organisations involved:
@Gergely Szolnoki | @Sandra Carvao | @Chloe Bougeard | @John Barker | @Jean-Claude Ruf | @Catherine LEPARMENTIER |@Calle Nilsson
Thanks to everyone who worked on this report.
/Calle Nilsson
October, 2025
