About us:

Concealed Wines is an established importer of wine and spirit products, while we are active in Sweden, Finland and Norway. Our company works with excellent producers all over the world. Together suppling our markets with an excellent range of beer, wine and spirit products. Our priority clients on the basis of volumes are Systembolaget, ALKO and Vinmonopolet.

Today we launch 5 new products at Systembolaget

Today we launch 5 new products at Systembolaget

Today is an exciting day at the office because we are launching 5 new products at Systembolaget. As of today you will be able to find the following products in stores: Brachetto d’Acqui Spumante by Cantina Maranzana – A red sparkling, sweet wine with a taste of strawberries, cherries, violet, nectarines and blood orange. Serve chilled as an aperitif or to a fruit/berry based desert. For more information on the product, click here. Eger by Kiss és Társia Kft –

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Coming to Sweden soon…. Eger Kékfrankos Merlot

Coming to Sweden soon…. Eger Kékfrankos Merlot

Exactly one more day and you will be able to find Eger Kékfrankos Merlot by Kiss és Társia Kft at Systembolaget! The bottling has been completed and the wine is waiting to go out into the stores. We are very much looking forward to the launch of this fresh and fruity red wine with a character of spices, cherries and dark berries; and hope you are too! Stay tuned….! /Ebba

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Concealed Wines Welcomes its newest team member: Cecilia Barck

Concealed Wines Welcomes its newest team member: Cecilia Barck

We are very happy and excited to welcome our newest team member at Concealed Wines: Cecilia Barck. Cecilia started with us two weeks ago and she will be in charge of the HORECA sales for Concealed Wines. We are looking forward to being able to focus more on this side of the business and hope it will lead to some new exciting projects and collaborations. Cecilia has a sommelier degree with a WSET Level 1, 2  and 3 in Wines

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Concealed Wines attends the Jura & Bourgogne fair at the Grand Hotel in Stockholm

Concealed Wines attends the Jura & Bourgogne fair at the Grand Hotel in Stockholm

Yesterday there was a wine event organized at the Grand Hotel in Stockholm for Jura and Bourgogne wines. Concealed Wines was present at one of the stands together with our producer Fruitière Vinicole d’ Arbois which is one of the very first cooperative wineries established in France. Founded in 1906 by 26 wine-growers from Arbois, it is now one of the most important cooperatives in Jura with more than a hundred winegrowing members.  Fruitière Vinicole d’ Arbois brought 6 wines that

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Calle and Simon attend Millésime Bio and Vinisud in the south of France

Calle and Simon attend Millésime Bio and Vinisud in the south of France

Earlier this week Simon and Calle travelled to the south of France to attend two of the biggest French wine fairs: Millésime Bio in Marseille and Vinisud in Montpellier. Millésime Bio is a wine fair that focuses only on organic wines. This year over 900 organically certified exhibitiors from 16 countries presented their wines to visitors from all over the world. Vinisud is a three day show that had also over 900 exhibitors present and over 20,000 visitors from over

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Simon travels to Spain

Simon travels to Spain

Last week Simon packed his extra warm coat and headed down to beautiful Spain to meet with some of our producers there. He had a very good trip (minus the cold weather – it was colder there than it is up here in the North!). It is always a pleasure and great opportunity to get to meet up with our producers in person and visit their vineries and production sites. We hope to have the opportunity to come down soon

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Systembolaget (Sweden) Publishes New Purchase Plan for September 2017

Systembolaget (Sweden) Publishes New Purchase Plan for September 2017

Today is an exciting and busy day at the office! Systembolaget published its purchase plan for all new products that will launched in September 2017, and we have been working hard at translating as well as uploading all new offers to our webpage. As usal, the purchase plan is divided into two different deadline periods. One for the new world, spirits and beer and a second one for the old world. The first deadline is coming up on February 10th

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Concealed Wines launches Murdoch James Pinot Noir at Systembolaget

Concealed Wines launches Murdoch James Pinot Noir at Systembolaget

Last week we had the pleasure of launching Murdoch James’ Pinot Noir at Systembolaget which is selling for 149 SEK. The wine is from the wine region Martinborough in New Zealand. Hills lining the valley give shelter from the wind and rain as well as providing a stunning backdrop to the town. Cold winters, with snow on the ranges, and hot dry summers followed by long dry autumns provide ideal conditions for the cool climate grape varieties grown here. Murdoch James Estate

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New tenders published by ALKO (Finland) and VINMONOPOLET (Norway)

New tenders published by ALKO (Finland) and VINMONOPOLET (Norway)

Last week was a busy week at the office. Both ALKO and VINMONOPOLET published new tenders for products that will be launched during the second half of 2017, and we have kept busy getting them up on our webpage. We are happy to see that there are some very interesting tenders that have been published and we hope to have the opportunity to work on them together! To have a look at these new tenders, please visit our website through

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