Christmas is right around the corner but we never rest!

Systembolaget just published its latest purchase plan which focuses on:

  • Wine: Red, White and Sparkling
  • Beer: Lager, Blonde, Stout
  • Cider
  • Spirits: Whisky, Rum, Sake, Liqueur, Grappa

Selected products will be launched in September and December 2024. This new plan is open for permanent listings in the Systembolaget stores. Meaning that if you win the tender, your product will stay for a minimum of 9 months in the market. After that period of time, assortment depends on the product’s competitivity on the shelf. For wines with organic certification the initial time period in the market is 12 months.

About 50% of the new announced tenders requires that the product should be either organic or sustainable certified.

You can browse through all new tenders on this link.

The tender process takes place during coming months and deadlines of tender stages are indicated on each tender. In order to see the detailed requirements, please register/log-in (it will only take a few seconds). While logged in, you can also directly apply online for a tender. 

Find out more in the client area section.

Have a look at the new export opportunities and reach to us if you have any questions! You can use either the live chat online or the message function in the website. We would be more than happy to help and guide you through the process.

We are very much looking forward to work with you on the Swedish market.

NEW: Subscribe to our Linkedin newsletter to get notified when a new purchase plan comes out! This newsletter only focuses on relaying export opportunities in Sweden, Norway and Finland to suppliers.

Also we want to mention our upcoming webinar taking place on January 30th, 2024. The webinar is split in 2. First section is about Systembolaget distribution, with focus on physical stores and e-commerce. The second part of the webinar will focus on Cellar Door Sales, presented by Peter McAtamney from Wine Business Solutions, a partner in Australia that is expert in this field.

The webinar will be similar to the two previous events that you also find on Linkedin, “Become an expert on tender system” followed by webinar that highlighted the differences of the monopoly systems in Sweden, Finland and Norway.

/ Cleva

December, 2023

Similar Posts