Feeling overwhelmed by the recent EU wine labelling overhaul? You’re not alone, we understand the challenges these new regulations present, and that’s why Concealed Wines‘s sister company eWinetag is excited to introduce the innovative service – great online solution for navigating compliance with EU label rules!

Currently, eWinetag is offering an exclusive deal – three different packages that can perfectly suit your specific goals:

For CW logged-in users, it is possible to access a beneficial deal where you can have the Standard subscription for 50 euros first 3 years and after 100 euros yearly. Sign in to Concealedwines.com and you can access the deal in the “my client” area.

New EU Labelling Rules: A Quick Overview

The EU has implemented stricter labelling regulations, requiring producers to provide more detailed information to consumers. This includes:

  • Full Ingredient List: Every ingredient and additive is listed in descending order of weight.
  • Nutritional Breakdown: Transparency on energy value, sugar content, and other important nutritional details.
  • Allergen Awareness: Clear labelling of allergens and intolerances to ensure consumer safety.
  • Digital Considerations: Electronic labels(QR codes) must be purely informational, with restrictions on marketing content and user data collection.

Compliance Deadlines:

  • Wines produced before December 8th, 2023 can use existing labels until stocks run out.
  • Wines from the 2024 harvest onwards must comply with the new regulations.

Missing the Mark on Compliance?

Non-compliance can lead to serious consequences – product withdrawals, hefty fines, and reputational damage. Don’t let these hurdles hinder your success!

Introducing eWinetag: Your EU Labelling Hero

Developed by a team of wine industry veterans, tech wizards, and marketing gurus, eWinetag empowers you to:

  • Craft EU-Compliant E-Labels: Our platform ensures your labels meet all EU regulations, freeing you to focus on what you do best – creating exceptional wines.
  • Seamless Website Integration: Redirect QR labels to your website for a smooth user experience. No technical expertise is needed – our user-friendly platform makes it easy, and our support team is always happy to help.
  • Speak Every EU Language: Reach a wider audience with automatic translation into all 24 EU languages. Country-specific information is displayed through geolocation, ensuring targeted communication.
  • Stay Ahead of the Curve: Developed for winegrowers, eWinetag continuously adapts to changing regulations and includes recycling labels for Italy.
  • Effortless Compliance: Streamline the process with our intuitive templates for EU and Italian regulations. Create professional e-labels in minutes, no experience is required.
  • Sustainable Customization: Maintain control over your labels with our online platform. Easily update information anytime to ensure continued compliance and relevance.

eWinetag: Unlocking Transparency

eWinetag goes beyond compliance – it’s about embracing transparency and connecting with your customers on a deeper level. Here’s how it benefits both wineries and consumers:

  • Unleash the Full Story: Share detailed information about your wines, from ingredients and nutritional values to Certifications.
  • Empower Informed Choices: Equip wine lovers with the knowledge they crave, enabling them to make confident selections that align with their dietary needs and preferences.
  • Effortless Updates: Keep your eWinetag labels compliant with ease, thanks to our user-friendly platform.
  • Mobile-Friendly Access: Consumers can access rich information with a simple phone scan, catering to the mobile-first world.

The Future of Wine is Transparent

Transparency isn’t just a trend; it’s the future. With eWinetag, you can embrace this shift and unlock a world of informed consumer engagement. Let’s navigate the new EU labelling landscape together, ensuring a thriving future for the art and craft of winemaking alongside a more empowered and connected audience.

Ready to simplify compliance and embrace transparency? Visit eWinetag.com today by clicking the button below!

Wishing you all a lovely weekend ahead,


May, 2024

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