The three monopolies have a different way of handling their improvement on sustainability. However, Concealed Wines sees a trend growing in tenders that we receive from the monopolies. Indeed, the demand for sustainable products is increasing and their market share keeps on growing. Here are some comparative figures for our suppliers to understand the growing demand of this common will of the scandinavian monopolies.
You can find below information regarding sales in the different monopolies of organic products. These figures have been increasing every year in order to meet the monopolies’ policies on sustainability. The demand will keep on growing, and we will keep on updating this page with yearly sales values.
Comparative figures of sales
Below are sales figures of 2022 for both wines and other products (beer, spirits, cider…). In order to have the best idea on this comparative figures, you will find sales in liters and percentage. This will give you a good idea on sustainable products’ market share.
Sweden
Here are sales figures of Systembolaget for non-organic and organic wines, then for other products.
| Type of product | Sales in liters | Percentage of sales |
| Non-organic wines | 160 944 750 | 75% |
| Organic wines | 54 253 275 | 25% |
| Type of product | Sales in liters | Percentage of sales |
| Non-organic other products | 294 847 920 | 94% |
| Organic other products | 18 947 527 | 6% |
Norway
You can find below figures of Vinmonopolet for non-organic and organic wines, then their sales figures for other products.
| Type of product | Sales in liters | Percentage of sales |
| Non-organic wines | 70 618 647 | 90,8% |
| Organic wines | 7 155 193 | 9,2% |
| Type of product | Sales in liters | Percentage of sales |
| Non-organic other products | 16 892 210 | 99% |
| Organic other products | 170 628 | 1% |
Finland
Alko also has various figures available. You can find here selling values of 2022 for both wines and other products.
| Type of product | Sales in liters | Percentage of sales |
| Non-organic wines | 39 350 000 | 81% |
| Organic wines | 9 484 000 | 19% |
| Type of product | Sales in liters | Percentage of sales |
| Non-organic other products | 9 268 700 | 94,9% |
| Organic other products | 501 000 | 5,1% |
More information on sales of the three monopolies
This section will give you access to sales values of the monopolies. These figures might not be available in English depending on the website you are looking at.
Sweden – Systembolaget
You can have access to sales figures of Systembolaget on this page. The swedish monopoly completes this page every three months. Unfortunately, the values are only available in Swedish.
Norway – Vinmonopolet
You can check sales values of Vinmonopolet on this link. The norvegian monopoly release sales figures every month. Unfortunately, the monopoly only realeases their values in Norvegian.
Finland – Alko
All sales values of Alko can be found on this link. The finnish monopoly shares its sales values in English, Finnish and Swedish. Make sure to select the good language on the left panel of the table.
Q&A section
The scandinavian monopolies are trying to increase their sustainable range of products available for consumers.
The monopolies will prioritize sustainable products more and more, leaving less opportunities for non-sustainable products to be introduced to the market.
Sales of organic and/or sustainable products keep on increasing. It is a trend that is becoming an habit for consumers, as they are looking for more “environmental responsible” products.