Since we know from our own experience from the industry that it is very important with marketing to sell wines on new markets we have established close relationship with a number of industry partners with skills and networks to market wines regionally to really push new wines into the market.
Our strategy when it comes to marketing is based on three categories of marketing brief described below:
PR AND MEDIA ACTIVITIES
We work with traditional pr and media activities to introduce our new products to our potential clients. We work with both branch and public magazine PR.
PARTNERSHIP WITH ESTABLISHED RESTAURANTS
We work in close relationship with a number of established restaurants to organize tastings and quest plays with our producers. We also organize special events where restaurants serve food to match our producer’s wines. To work in close relationship with restaurants is a very good way for us to strength our products brands and positioning.
NEW MEDIA MARKETING
Since we live in IT society we believe it is very important to use new media to reach out to end consumers. Since we do not have this competences in house we today work in close relationship with two companies (ipublishing and Whisprgroup) helping us with this type of marketing.