unique wines from great producers

Marketing Strategy

concealed-wine-marketing-in-scandinavia

Since we know from our own experience from the industry that it is very important with marketing to sell wines on new markets we have established close relationship with a number of industry partners with skills and networks to market wines regionally to really push new wines into the market.

Our strategy when it comes to marketing is based on three categories of marketing brief described below:

PR AND MEDIA ACTIVITIES

We work with traditional pr and media activities to introduce our new products to our potential clients. We work with both branch and public magazine PR.

PARTNERSHIP WITH ESTABLISHED RESTAURANTS

We work in close relationship with a number of established restaurants to organize tastings and quest plays with our producers. We also organize special events where restaurants serve food to match our producer’s wines. To work in close relationship with restaurants is a very good way for us to strength our products brands and positioning.

NEW MEDIA MARKETING

Since we live in IT society we believe it is very important to use new media to reach out to end consumers. Since we do not have this competences in house we today work in close relationship with two companies (ipublishing and Whisprgroup) helping us with this type of marketing.

Concealed Wines Sweden

Concealed Wines AB (556770-1585).
Bo Bergmans gata 14, 115 50
Stockholm, Sweden
Telephone: +46 8-410 244 34
Email: info@concealedwines.com

Concealed Wines Norway

Concealed Wines NUF (996 166 651).
Ulvenveien 88 c/o Krogsvold Smith,
0581 Oslo, Norway
Telephone: +47 210 814 33
Email: info@concealedwines.no

Concealed Wines Finland

Concealed Wines OY (2506194-2).
Närpesvägen 25 c/o Best bokföring ,
64200 Närpes, Finland
Telefon: +35 8 931 581 633
Email: info@concealedwines.fi