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Dortmunder/Helles or Pilsner – consumer panel – 2 purchases 500 ml Can

Dortmunder/Helles or Pilsner – consumer panel – 2 purchases 500 ml Can

Tender No. 88_44

The reference of the project, use it in communication with us.

Which monopoly distributor.
Sweden (Systembolaget)
Which type of initial contract.
Permanent listing (9 months minimum)
How many stores of distribution.
373 Systembolaget stores
Deadline written offer:
Before this date you have to submit paperwork.
February 12, 2019
Launch Date:
Expected date the product will be launched in the market.
September 2, 2019

An explanation of style profile of the product.

We are looking for a light to medium-bodied pale lager, with little to distinct bitterness.

Product Requirements

Country of Origin:
What Country / Countries the product is originating from.
Type of Product:
What type of product our client ask for.
Ex. Cellar Price:
The net price we could pay per unit (not per case). Notice that we do not ask for any commission on top of this price!
0,25-0,4 € per 500 ml Can
Minimum Volume (units):
The minimum volume we have to state in the offer.
900.000 liters (Volume Unit 500 ml Can)
Type of Container:
The type of container requested for the product.
Container Size:
The volume of container requested for the product.
500 ml
Alcohol vol.:
The alc. Vol. % of the product.
Maximum 5,9 % alc. vol.
Other Requirements:
Other criteria the product have to meet.

1. On launch plan stage reference was beer2

2. For this offer the beer will be evaluated in a consumer panel. The beer will first go through a normal blind tasting and all products that receive 19 points or higher in the blind tasting will be subject to a consumer panel that will evaluate the overall design of the product. The consumer panel will vote and decide on the final product that will be launched.

3. Since this tender is based on a consumer panel it will be subject to an additional participation fee. Please contact us for more information.

4. Please note that the design of the product plays an important role in this tender since it is subject to a consumer panel.

5. This beer must be classified as either a Dortmunder and Helles or a Pilsner in German style. Please specify which one your beer classifies as.

6. Please send a high resolution image of the front and back label of the beer

7. Please also send a high resolution image (minimum 1500 pixles) of the product. Accepted formats are: png, jpeg, eps, tif or pdf

Read about Concealed Wines Code of conduct & CSR Standard here.

Tender Stats

To receive further information on this and other tenders feel free to contact us:

Telephone: 08-41 02 44 34


Calle Nilsson (Skype ID: callenil)
Email: calle.nilsson@concealedwines.com

Emma Bill (Skype ID: emma.bill)
Email: emma.bill@concealedwines.com

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