The quality control is very high in all out markets. About 5-10 % of the wines that win listings are not in the end launched due to quality problems. If you boost a wine for the sample you send, notice that it is high risk that the monopoly client does not accept a lower quality once you intend to launch the product.
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ALKO wants to simplify how the end consumer can find products where the producer has invested in sustainable development and made environmental efforts. As a results ALKO has created 6 different ‘green-choice’ symbols that are presented together with the product in ALKO’s assortment. These 6 categories are the following:
For more detailed information on each category, please visit this link
