DEFINITION:

A plastic bottle that can be recycled and reused again.

DESCRIPTION:

The bottle is very environmentally friendly and Systembolaget would like to extend their range with this new format of packaging. For the PET-bottle they request a bottle usually 750 ml either Bourgogne or Bordeaux style. The bottle should have a Stelvin screw cap closure in plastic. The PET-bottle has to work in the Swedish recycle system and the bottle has to be authorized by Returpack the organization handling the recycle process.

RELEVANCE OF TREND:

In the next coming years we will see an increased demand of this kind of packaging. Systembolaget will extend many of their segments with PET-bottles. We believe we will see the same trend in Finland and Norway from their monopoly organizations Alko and Vinmonopolet during the next coming years.

STRONGEST INPUT FACTOR:

Systembolaget, the Swedish monopoly is the main actor that creates this trend.

RELEVANT LINKS:

Wikipedia – Description of the PET-Bottle

Novembal – Make Stelvin screw cap closure called Novatwist

Returpack – Swedish Recycle organization

READ ABOUT THE OTHER TRENDS

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