DEFINITION:

A bottle that weight a bit less than a the standard bottle

DESCRIPTION:

Systembolaget will from next year start to ask for some wines in light weight bottles for tender requests. It is a bit unclear how important this packaging trend will be, but in discussions with Systembolaget they have stated that in the future they will prefer bottles with less weight mainly because it is better for our environment.

RELEVANCE OF TREND:

Today this is not a strong trend, but we believe it will be a requirement for future request for wines in lower price ranges.

STRONGEST INPUT FACTOR:

Systembolaget as well as the end-consumer due to the fact that this kind of packaging is more environmentally friendly.

READ ABOUT THE OTHER TRENDS

lightweight-bottle-image