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Domestic Alcohol Policy – Sweden – Systembolaget


Systembolaget is a government owned chain of alcohol stores in Sweden. It is the only retail store allowed to sell alcoholic beverages that contain more than 3.5% alcohol by volume. Thus the main motive is to minimize alcohol-related problems by selling alcohol in a responsible way, without any profit motive.

The first alcohol monopoly ever started in the mid 1800s in Sweden. It worked so well that the model was spread all over the country. In 1955, the local companies were merged to form a single, national company named Systembolaget.

Therefore this page gives a brief information about the system of Vinmonopolet which is important for understanding of the market structure. The following information can be found on this page :

  • About the Alcohol Monopoly in Sweden
  • Age Restrictions
  • Systembolaget Stores
  • Opening Hours
  • On- trade Sales
  • Marketing
  • Per-capita Consumption
  • Domestic Alcohol Policy
  • Other information


An alcohol monopoly is a government monopoly on manufacturing or retailing of some or all alcoholic beverages, such as beer, wine and spirits. An alternative for total prohibition could be alcohol monopoly. Correspondingly in Sweden, Systembolaget has a monopoly on the sales of all alcohol towards end-consumer.




In Sweden the legal age of drinking is 18. However to buy alcohol from Systembolaget the buyers must have a minimum age of 20. Surprisingly, in restaurants the minimum age has to be 18.


Systembolaget is one of the world’s largest buyers of wine and spirits from producers around the world. Systembolaget has 430 stores and 500 agent pick-up stores.


Systembolaget is opened between 10:00 and 18:00 on Mondays to Fridays and between 10:00 and 13:00 on Saturdays.


Licensed restaurants and bars are allowed to sell alcohol between 11:00 and 01:00. At the same time the local authorities are allowed to extend these hours.


Marketing of beverages with an alcohol degree of 15% vol. alc. or higher is not allowed.


In the year 2009, the consumption was around 9,4 liters of pure alcohol 100%.


The aim of the domestic alcohol policy is to restrict the reasons of alcohol consumption. By working with higher taxation, restricted availability and informative PR, the government tries to achieve its goal.

As Sweden is a part of European Union. It is difficult to keep its policy up to 100% due to the pressure from other EU members. Especially this is the case when it comes to the taxes placed on alcohol. This acts as the main tool to restrict the level of consumption.

Moreover in this case, there are a number of governmental institutions in charge of the domestic alcohol policy handling different issues.


Socialstyrelsen – They are responsible for handling questions about abuse issues and public health in general.


Statens folkhälsoinstitut

1. They make sure to follow up on the national action plan to prevent any kind of alcohol damage,

2. To develop methods and strategies in order to prevent the use of alcohol,

3. Promoting access to quality statistics,

4. Central oversight by the Alcohol Act and Tobacco Act.


Systembolaget has a number of activites. For instance, a sub company to Systembolaget called IQ works with frequent PR campagins and other activites in order to inform the citizen about causes of alcohol.

» To know more about the Systembolaget, click here.

Concealed Wines Sweden

Concealed Wines AB (556770-1585).
Bo Bergmans gata 14, 115 50
Stockholm, Sweden
Telephone: +46 8-410 244 34
Email: info@concealedwines.com

Concealed Wines Norway

Concealed Wines NUF (996 166 651).
Ulvenveien 88 c/o Krogsvold Smith,
0581 Oslo, Norway
Telephone: +46 8-410 244 34
Email: info@concealedwines.no

Concealed Wines Finland

Concealed Wines OY (2506194-2).
Närpesvägen 25 c/o Best bokföring ,
64200 Närpes, Finland
Telefon: +46 8-410 244 34
Email: info@concealedwines.fi

ALKO’s Green choice

ALKO wants to simplify how the end consumer can find products where the producer has invested in sustainable development and made environmental efforts. As a results ALKO has created 6 different ‘green-choice’ symbols that are presented together with the product in ALKO’s assortment. These 6 categories are the following:

For more detailed information on each category, please visit this link