ONE OF THE GREATEAST RETAILERS…
Systembolaget is the monopoly for wine distribution to 8 million Swedish end-consumers. Today Systembolaget is one of the world’s biggest retailers with over 400 stores and approximately another 500 distribution locations via partner stores covering all Sweden. Systembolaget’s range of selections consists of approximately 3000 different products all carefully selected via a strict purchasing process.
GREAT OPPURTUNITY AND A GREAT RESPONSIBILITY
It is a very great opportunity to be a licensed supplier as an import agent which also means big opportunities for our producer partners, but also big responsibilities. To work with Systembolaget, our producers and us have to follow Systembolaget’s rules and do our best to match their tenders to succeed to get into their ordinary ranges. To succeed we believe it is very important to work in close relationships with our international partners to do our best to meet Systembolagets requirements.
To make it as convenient as possible for you as a producer to get insight into Systembolaget, Concealed Wines has put together some relevant information about Systembolagets purchasing process as well as other relevant information.
TENDER PROCESS STEP-BY-STEP
Concealed Wines business is to import and distribute wines and alcohol beverage products in the Swedish, Finnish and Norwegian market. Therefore we present you the tender process in detail to have a deep understanding of tender process and what we offer. Below you will find the description of how the tender process goes for submission of offers to Systembolaget, Vinmonopolet and ALKO.
1. YOU SEND IN THE OFFER
First of all you send us the tender form filled out correctly. Please have a look at the special requirements for each offer which your wine has to fulfill before sending in the offer. You will find this information on “Current tenders” page.
2. WE REVIEW THE OFFER AND COMPLEMENT IF NECESSARY
Once we receive your tender form we will review it and if there is any required information which is missing we will let you know and ask you to complement it.
3. WE SUBMIT THE WRITTEN PART OF THE OFFER
Once we have all information needed we submit a written offer of your tender to the monopoly.
4. SAMPLE REQUEST
Once we have sent in your written offer, we will send out a first mail regarding a sample request where we ask you to send a specific amount of bottles to our office.
These bottles are for the monopolies and for us to try your product´s quality, taste and to send to a laboratory for technical analysis.
5. YOU SEND PREPARED SAMPLES
Ater following our request, the next step would be that you send in samples of the wine you have offered. It is important that the wine corresponds to the tender form you sent in at the first step. With the bottles we ask you to send a printed tender form and an internal analysis of the wine.
6. WE SUBMIT WINE TO CLIENT
When we receive your samples we deliver them to the specific monopoly.
7. CLIENT TASTES THE WINE AND RETURNS TO US WITH A RESULT
Once the monopoly receives your samples they will taste the wine and make an analysis of it. Following this tasting they will get back to us with a result, whether your wine has been selected or not. We will let you know as soon as we receive this result. If it has not been selected you will still receive a comment you can consider for future offerings.
To see the tender process in a presentation form, visit our tender process page.
Please feel free to contact us if you have any question or concerns about how the Swedish market and Systembolaget is structured.