Simon attended a business to business and educational event in Lambrusco, Modena last week where he met about 20 producers. He had the opportunity to taste and evaluate their products, and we are all very excited about Lambrusco being launched in Sweden. Swedes are not so used to drinking red sparkling wines, so it will be fun to see how this is received by the Swedish market! We hope that it is going to be a big seller. It was a true international event where Simon had the chance to meet with about 15 other importers and a few journalists from places such as Hong Kong, Chicago, Shanghai, South Korea and many more. It is always enjoyable to be able to exchange knowledge with other importers as well producers.
Wishing you all a nice day,