Cookie Policy (Effective Date: May, 25 2018)

Like most web based services, Concealed Wines AB (“Concealed Wines”, “we” or “us) may automatically receive and record information when you use the Concealed Wines Websites and Services. We may use a variety of methods, including clear GIFs (also known as “web beacons”) and “cookies”, to collect this information.

This Cookie Policy aims to inform you about our use of such cookies and clear GIFs, but does not govern the use of the Concealed Wines Websites nor the processing of Personal Information on the Concealed Wines Websites. The Cookie Policy should therefore be read in conjunction with our Privacy Policy and the Concealed Wines Terms of Service. Any capitalized terms in this Cookie Policy are defined in the Privacy Policy or, in lack thereof, in the Terms of Service.

1. Cookies and Other Automated Means of Passive Data Collection

In this Cookie Policy, cookies and other automated means (e.g. web beacons) will be jointly referred to as ‘Cookies’ throughout this policy, except as set forth in this section. This section provides more information about some of those technologies and how they work.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Most major websites use cookies. Because the browser provides this cookie information to the website at each visit, cookies serve as a sort of label that allows a website to “recognize” a browser when it returns to the website.

Cookies store information about your activities on a website or other platform. For example, cookies can store your session information for easy sign-in to a website or other platform you have previously visited. They enable us to make your use of the Concealed Wines Websites and Services more enjoyable and to improve the functionality of the Service.

Clear GIFs.

Clear GIFs (also known as web beacons) are used in combination with cookies to help website operators understand how visitors interact with their websites. A clear GIF is typically a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a website.

The use of a clear GIF allows the website to measure the actions of the visitor opening the page that contains the clear GIF. It makes it easier to follow and record the activities of a recognized browser, such as the path of pages visited at a website.

Clear GIFs, which can be embedded in web pages, videos, or emails, can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Clear GIF, the IP address of your computer, and the URL of the web page from which the Clear GIF was viewed.

For more information about cookies and web beacons, please visit

2. What Information Do We Passively Collect?

The information that we may collect with these automated methods may include, for example, your IP address, cookie information, a unique device or user ID, browser type, system type, the content and pages that you access on the Concealed Wines Websites or Services, the frequency and duration of your visits to the Concealed Wines Websites or Services, and the “referring URL” (i.e., the page from which you navigated to the Concealed Wines Websites). We may also use cookies on the Concealed Wines Websites and Services to store session validators on your hard drive.

If we directly combine any information gathered through passive means with Personal Information, we treat the combined information as Personal Information under our Privacy Policy. Otherwise, we use information collected by passive means in aggregated forms.

3. How Do We Use Passively Collected Data?

A. On the Concealed Wines Websites

On the Concealed Wines Websites, we may use passively-collected data to: (a) remember your information so that you will not have to re-enter it during your visit or the next time you visit the Concealed Wines Websites; (b) monitor your participation in various sections of the Concealed Wines Websites; (c) customize our service to you, including by providing you with recommendations; (c) monitor aggregate website usage metrics such as total number of visitors and pages viewed; and (d) administer, operate, and improve the Concealed Wines Websites and our other services and systems, and to provide services and content that are tailored to you.

B. Through External Services

Concealed Wines website users, while browsing website contents, may utilize external services provided by third-party API (Application Program Interface) connected to external websites (e.g. YouTube videos, Facebook Like / Share buttons and other social media services).

When you use those Services, servers passively collect data through the implementation of the API including, but not limited to, your IP address, page views, browser type, interactions with Services, the web page you are currently visiting and the web page you were visiting before you came to the Service, and social actions such as sharing and commenting.

This information is used to facilitate delivery of the Service and, in some cases, for internal reports. Additionally, some of the information collected is used in Concealed Wines website Reports.

Please note that, as End Users utilizing Services on provided by external websites or networks, that external service may also passively collect data subject to that website’s particular Privacy Policy, including, without limitation, user-actions taken outside our Comany Name website, such as purchases and videos watched.

You should read and be aware of the terms of service, privacy policy, and privacy practices of the website of any Client utilizing our Services.

4. What Cookies Do We Use and Why?

We use the following types of cookies:

Strictly necessary cookies – These cookies are used for the sole purpose of either (i) carrying out a transmission of a communication over an electronic communications network, or (ii) to allow the provider of an information society service to provide such service as explicitly requested by you.

Performance cookies – These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. it is only used to improve how a website works.

Functionality cookies – These cookies allow the website to remember choices you make (such as your user name, language or region you are in) and provide enhanced, more personal features.

Social media cookies – These cookies are used based on social connect functionalities or when you make use of a social media add on button (e.g. clicking on the ‘Like’ icon on a webpage)

Advertising cookies – These cookies collect information about web browsing activity in order to inform advertising networks about website traffic in order to provide targeted advertisements based on previous browsing activity.

Whether a cookie is considered as a ‘first’ or ‘third party’ cookie refers to the domain placing the cookie.

First-party cookies are those cookies set by a website that is being visited by the user at the time (e.g. cookies placed by

Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website this would be a third-party cookie.

Session cookies allow website operators to link your actions during a browser session. A browser session starts when you open the browser window and finishes when you close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Persistent cookies on the other hand are cookies which remain on your device for the period of time specified in the cookie. We use both session and persistent cookies.

You can find more information about the individual cookies we use, and the specific purposes for which we use them, in the Cookie preference window.

5. How To Disable or Remove Cookies


You can configure your Internet browser, by changing its options, to stop accepting cookies completely or to prompt you before accepting a cookie from the website you visit. If you do not accept cookies, however, you may not be able to use all sections and areas of the Concealed Wines Websites or all functionality of the Services.

Please note that disabling these technologies may interfere with the performance and features of the Services.

You may also selectively enable/disable cookies on the Concealed Wines Sites by modifying your cookie settings here: Privacy Center Link

6. Changes and Updates to This Cookie Policy

We may occasionally update this Cookie Policy. If we do, we will update the “effective date” at the top of the Cookie Policy. If we make an update to this Cookie Policy that is materially less restrictive in our use or disclosure of passively collected data prior to the update, we will provide you with prior notice of the pending update and seek your consent by posting notice on the Concealed Wines Websites or by contacting you using the email address you provided.
We encourage you to periodically review this Cookie Policy to stay informed about our use of passively collected data. Your continued use of the Concealed Wines Websites constitutes your agreement to this Cookie Policy and any updates.

7. Contacting Us

If you have questions about this Cookie Policy, you may contact us at [email protected] (subject: Website Cookies).

If you have questions about this privacy policy, you may contact us at [email protected].

You may also write to us at:
Concealed Wines AB _- Attn: Cookis
Bo Bergmans gata 14, 115 50
Stockholm, Sweden