Concealed Wines work with distribution in off-trade and on-trade markets. We have established business operations in Sweden, Finland and Norway. We sell today via monopoly distribution system as well as we work with direct sales to restaurants. Moreover we do also propose product products to tax-free/duty-free segment, mainly ferries going in between the Nordic and Baltic countries.
Summary of distribution:
- Monopoly distribution via Systembolaget, ALKO och Vinmonopolet
- Direct restaurant distribution
- Tax-free sales via ferries
Today we have warehouses in Sweden, Finland and Norway that we use to supply our clients. Most of our volumes are sold to monopoly clients: Systembolaget (Sweden), Vinmonopolet (Norway) and ALKO (Finland).
As a licensed importer in the 3 countries, we sell today big volumes to the monopoly distributors. As an importer we normally purchase products Ex works/FOB, taking full responsibility from suppliers warehouse/nearest harbour.
In the menu to the left you will find plenty of information about our 3 markets and how each of the market works. On a frequent basis we look out for new products to start and distribute in our markets. You can read about the different markets in order to better understand the structure of the markets and they way to enter these markets. You will find information on monopoly requests in specific below Current Tenders section on our website.